Practical guides for agencies managing multiple client funnels. No fluff, no hype. Just what actually works.
An honest comparison of the 5 dashboards agencies actually use in 2026, ranked by use case. Parafunnel, AgencyAnalytics, Databox, Looker Studio, Funnel.io.
GA4Different tools, different jobs. What each does, where each breaks down at agency scale, and what to use instead when the work gets repetitive.
AlertsStep-by-step: GA4 Custom Insights, the Looker Studio workaround, and the multi-site alternative. Includes threshold recipes that do not cry wolf.
AlertsThe exact threshold combination that catches 80% of client failures without crying wolf on weekend dips. Plus what this alert misses and the secondary alerts you need.
GA4A standardized GA4 setup so reporting and alerting work across the whole book of business. Events, parameters, conversions, dimensions.
White-labelHow to deliver branded GA4 reports under your agency's logo and domain. Tool comparison and implementation checklist.
OperationsThe real cost of manual GA4 checking by client count, including the hidden context-switch tax, and the breakeven where a focused tool pays for itself.
GlossaryPlain-English definitions of the terms used in multi-site GA4 funnel monitoring: alert latency, OAuth auto-discovery, funnel health classification, white-label, and more.
Funnel MonitoringManual GA4 checks cost agencies 6.5 hours a week per 13 sites. Three methods that scale, and alerts that catch problems before clients do.